As Applemask (don't ask because there's no answer) I post videos on YouTube, generally involving old commercials, public information films and bits of television continuity, all from the UK. I do this because I'm a sad bastard, and also because it's explicitly the opposite of what these things were made for. None of them were supposed be remembered longer than a fortnight at a time, if that - but

they were made anyway.

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Art is basically anything we do that's incidental to our basic necessities (survival and reproduction). Commercials, trailer stings, even the iconography of packaging sometimes... they're art. Not exactly high art - in fact, pretty much the lowest form of art - and largely by default. But still, works of art. They could have had a man in a suit sitting behind a desk saying "buy Murray Mints because they taste nice". That wouldn't have been art. But instead they did a series of little animated cartoons. That was art. And while I'm categorising and not passing judgement, I'd argue the Murray Mints advert to be of greater worth than some conceptual piece about which even the artist doesn't know anything and which took very little effort on their part.